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LUNTHRA

How it is made

Materials

Nothing is bought in bulk and stored. Each piece is made when it is ordered, on blanks chosen for how they hold a print and how they wear.

Cotton jersey falling in parallel folds against a pale ground
Extreme macro of combed cotton knit showing individual yarns

Cotton

Combed and ring-spun

The tees are combed cotton. Combing removes the short fibres and the debris before the yarn is spun, which is why the surface stays even and the print sits flat on it rather than breaking up across a rough face.

It is a quieter distinction than a label shouts about, and it is the one that shows after a year of washing.

Double-needle stitching along the folded hem of a cotton t-shirt

Construction

Where a garment fails first

Hems and shoulder seams take the load. Both are stitched twice, which is the difference between a hem that keeps its line and one that curls after a few cycles.

None of this is visible in a product photo taken from three feet away. It is most of what determines whether a shirt is still worn in three years.

Macro detail of a shoulder seam and sleeve on cotton jersey

Fleece

Brushed on the inside

The hoodies are a heavy blend, brushed on the reverse so the face stays smooth enough to hold a clean print while the inside keeps its loft.

The print sits on the front only. A design across the back disappears under the hood, which is a good way to sell a photograph and a poor way to sell a garment.

Close crop of a plain cotton t-shirt showing fabric drape and shoulder seam

Paper

Archival, and unframed

Prints are pulled on heavyweight matte art paper with archival pigment inks — pigment rather than dye, so the blacks hold and the paper does not shift colour under daylight.

They ship rolled in a rigid tube, unframed. Framing is a decision about a room, not about a print, and it is not ours to make.

Made when you order it

Nothing sits in a warehouse waiting to be discounted. That is the trade: a few days added at the front, and no deadstock, no clearance rail, no reason to cut a corner on the blank to move volume.

Made to order. Pressed and shipped in the US, with delivery time added on top depending on your destination.

See the catalogue