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Chaos
Depends on Your Ruler Desk Mat
In 1967 Benoit Mandelbrot asked "How Long Is the Coast of Britain?" in the journal Science.
What you're wearing
Building on measurements by Lewis Fry Richardson, he showed that a rugged coast measures longer the shorter the ruler you use, because every bay holds smaller bays. Drawn in the manner of decalcomania, paint pressed and pulled apart. Full-bleed XL desk mat, 16 x 32 in.
Made to order — pressed and shipped in the US.
Materials & fit
- Material
- neoprene with a stitched edge (Desk mat), made to order.
Shipping & production
Made to order. Pressed and shipped in the US, with delivery time added on top depending on your destination.
US standard shipping is charged by weight and shown at checkout before you pay. For one item it starts at $4.95 for a tee, $5.09 for a cap, $6.99 for a poster or mug, $8.79 for a hoodie or sweatpants and $10.79 for a desk mat; more items add weight.
Each piece is made to order, so we can’t accept returns for a change of mind or the wrong size — please check the size guide first.
If an item arrives damaged or misprinted, contact us through the contact form within 30 days of delivery with a photo and we’ll arrange a free reprint or refund — no need to send anything back.
Same idea, different object


