Chaos — Hoodies
Depends on Your Ruler Hoodie
In 1967 Benoit Mandelbrot asked "How Long Is the Coast of Britain?" in the journal Science.
What you're wearing
Building on measurements by Lewis Fry Richardson, he showed that a rugged coast measures longer the shorter the ruler you use, because every bay holds smaller bays. Drawn in the manner of decalcomania: paint pressed between two sheets and pulled apart, so its edges branch like a coastline. The black is the hoodie, standing in for the deep sea. Front print. French terry, unisex fit.
Materials & fit
- Fabric
- 80% cotton, 20% recycled polyester (heathers 60% cotton, 40% recycled polyester) (Lane Seven LS13001), front print, made to order.
- Fit
- Regular fit, true to size — check the size guide before ordering.
Size guide
| S | Yes |
| M | Yes |
| L | Yes |
| XL | Yes |
| 2XL | Yes |
| 3XL | Yes |
Shipping & production
Made to order. Pressed and shipped in the US, with delivery time added on top depending on your destination.
US standard shipping is charged by weight and shown at checkout before you pay. For one item it starts at $4.95 for a tee, $5.09 for a cap, $6.99 for a poster or mug, $8.79 for a hoodie or sweatpants and $10.79 for a desk mat; more items add weight.
Each piece is made to order, so we can’t accept returns for a change of mind or the wrong size — please check the size guide first.
If an item arrives damaged or misprinted, contact us through the contact form within 30 days of delivery with a photo and we’ll arrange a free reprint or refund — no need to send anything back.
Same idea, different object
